Rob Parsons -Promote Not Promote

This report presents an independent analysis addressing the insights for important management issues associated with performance appraisal and performance management in the Capital Market Services of Morgan Stanley. The analysis will be focused on identifying the major problems, analyzing the situations, and making feasible and thorough recommendations for the board of Morgan Stanley to improve the existing situations. 2. Problem Statements. Rob Parson was a star producer in the Capital Market Services Department who had been recruited from a competitor two years ago and had generated substantial revenues since joining the firm.I would like to address more specific and surface problems for this situation as follows: 2. 1 Problem 1 -Rob Parson's Performing Issues. Parson's success at generating business was offset by performance reviews from internal co-workers that painted him as a poor fit in the firm's collaborative culture. Parson's performance issues had been making his two immed iate supervisors, Paul Nasr, the senior managing director in early 1996 and Gary Stuart, the just promoted managing director in early 1997 faced the dilemma whether to promote Rob Parson as managing director. 2. Problem 2 -Rob as Irreplaceable Staff. Stuart felt certain that Parson would leave the firm if he was not promoted in 1997. This would mean losing a valuable employee and a star producer and creating an empty seat in an area important for the firm's business. Morgan Stanley needed Parson to attain the firm's strategic business objectives and even Stuart felt strongly that Parson would be impossible to replace. 2. 3 Problem 3 – Little consensus for the 360-degree evaluation process The purpose of 360-degree evaluation is to emphasize teamwork, cooperation, and cross selling.However, there was little consensus on what the 360-degree evaluation actually meant in practice since its implementation in 1993. 3 Issues / Problem Analysis. It is doubt that the 360 degree perfor mance evaluation process at Morgan Stanley yield data that were valid and reliable. It is critical to figure out whether the 360 degree performance management system well aligned with Morgan Stanley's strategic objectives. It is also important to verify the two performance evaluation results and bjectively induce the implications so that Gary or the board could effectively manage the situation. 3. 1 Not a real 360 degree performance review @ Nasr's time. The performance comment â€Å"raw data† including the quantitative, qualitative, and anecdotal — none of which is perfectly consistent from the 360 process. It is doubt that raters knew how to effectively participate in the process and the Paul knew how to use the data. There was no indication of rater's interaction with Parson and how each rater's rating contributed to the average scores shown on Summary of Performance Ratings.The arithmetic average for the collage average score is 3. 6, how ever the overall rate is a t 2. 8. It seems that quiet a number of Parson's supervisor and colleagues were admiring his cross-selling skill but it was hard to tie to the result of Downward Average 3. 0 and colleague Average of 3. 7. What were the criteria to evaluate item 4A in the Summary of Performance Ratings. -Team Player Skill and how the comments from Parson's supervisors and colleague tied to the average rating.Rater Parson E's comments in the â€Å"Development Recommendation† sections did not include concrete example but just stating rather subjective observations and feelings. The rates were not interpretable and there was no scale identification for the rates. What a 2. 0 different was from a 4. 0 average score? What were the benchmarks? There was no explicit indication of management's expectations for Parson, such as specific sales target and customer satisfaction index that are measurable and be able to described in concrete terms.It seems that there was no prior communication of the expect ations of the key performance indicators with specific values to Parson. There was no attempt to think deep the unique qualities of Parson that bring him to achieve excellent business sales. There were no indications of key success factors for Parsons that would link to the performance evaluation process. There was inherited bias from Nasr that he treated Parson harsher because he wanted to show to everybody in Morgan Stanley that he would not treat a subordinate who was hired from his previous life better. . 2 Improved 360 degree performance review @ Gary's time In early 1997 during Gary Stuart's time – A â€Å"revised† performance review â€Å"raw data† including the quantitative, qualitative, and anecdotal was come up in different ways. The process had been improved when compared with the last year exercise in the following ways: Indication of involvement from each rater and excludes the ratings from evaluators who had limited interaction with Parson when com ing up with average score in every performance criteria to ensure fair evaluation.Indication of rating scale from 1-6 and with interpretations for each rating. However, there is no in-depth explanation on how to define Top 10%, Top 20% and Top 50% etc. Each rater provided a rating with corresponding comments and valid examples for each performance requirements category Elimination of the â€Å"Team Player† rating which was previous seen as a subjective and board term. However, the review showed an extraordinary amount of Parson's progress on the team player front by examples. The overall rating from downward and colleague at 5 and 5. respectively which is in the category of Outstanding -Top 20% It was mentioned by Stuart that he need to deal with the politics in the firm, it is time to think of whether Parson was confronting the culture or he a gear to help the firm to change some of the rooted culture. 3. 3 What are the alternatives? After illustrating the underlying causes of the problems, we have to consider whether the efforts Parson had made were sufficient to be promoted, promoting Parson would mobilizing a lot of support from within the firm. The main alternatives are as follows: * Be prepared to search Parson # 2 for replacement and fire Parson. No to promote and increase payment for Parson and let him tender his resignation. * Promote Parson to the managing director and further motivate and develop his weak area. 4 ;Solutions and Recommendations. Morgan Stanley changed its corporate strategy to focus on being a â€Å"one-firm† firm, the use of the 360 degree performance evaluation procedures at Morgan Stanley has been designed to reinforce the change in culture which is now emphasizing teamwork, corporation, and cross selling. The firm should reward those who acting in accordance with the mention notions as well as great business generators.The main purposes of carrying out an efficient 360 degree performance assessment in Morgan Stanley are to develop, to manage and to pay ;amp; promote. The effectiveness of the performance assessment did affect the job satisfaction of Parson and the organization effectiveness. Therefore, it is critical to come up with a fair judgment for Parson, review and improve for any loop holes in the existing performance assessment process. I would like to recommend promoting Parson to the managing director, further motivating, rewarding and developing his weak areas.It was hard to compare the results from 2 consecutive years because it is meaningless to use some misleading or ill-defined rates from @ Nasr's time and compare to a more representative set of result this year. However, the revised process in the recent year provided more sensible data, it is worthwhile to focus on the review result of this year as decision making base. The Summary of Performance Ratings and Distribution showed that nearly all (except 33% of his supervisor rate 3 for leadership and management skills) Parson's s upervisors rated 4 to 6 for all 4 perspectives include the Overall Downward.These implied most of the Parson's higher up did recognize Parson's contributions. It should be easier to mobilize a consensus on Parson Promotion this year. The management needed to reconsider the motivation elements and to come up with a through career development plan for Parson rather than just focus on using the review result as a promotion justifications. Actions Plans: * A constructive and through feedback session to be held by Stuart with Parson and mentioned that he will be promoted to the managing director on condition that Parson need to further improvement on certain areas from leadership and management skills.Quote concrete example for his weak areas. * Make sure a detail job specifications (expectations) and key performance index for the managing director position be in placed. To communicate management's expectation to Parson clearly. * To carry out after promotion review with Parson in three months time and make sure he will still be in good shape after his promotion. * Stuart has to tender a promotion recommendations report to the management with support and firm tone that Parson is ready to promote based on this year's performance assessment results. * To involve those being rated in the development of the rating scheme.Continuous to carry out performance appraisals training to make sure all the staff understands the logic behind. To fine tune the process with more specific definition for each of the ratings. In conclusion, with proper implementations, a 360 degree performance assessment process can provide a more accurate assessment of an employee's performance and help eliminate accusations of favoritism. It will definitely lead to continuous learning, team building, growing self-confidence and improved productivity. I look forward seeing a more constructive and productive team lead by Parson in the coming future.

A Language Killer Essay

It is undeniable that English language is a powerful language. It is spoken in most part of the world especially in developed countries for instance the United States, Great Britain, and Canada. This is an inescapable process of globalization, the process of extending social relations across world-space. Globalization leads to the commonness of English in several fields such as science, technology, economy, politic etc. The result of this is English dominating the world and disregarding minority languages. That is why English language is often named as â€Å"a killer language† that wipes out smaller languages and their cultures by exclusive use. The phenomenon of the exclusive use of English is caused by the attitude of a person or a community toward English. This attitude cannot be directly observed, it can be seen from the expression of positive or negative feeling toward it. This attitude may enable a language to grow and prosper or to decay and die. In this case, while English as a global language is growing, other minority languages are dying. The prominent reason for English dominating the world is positive feeling of speakers toward it which reflects in degree of importance, elegance, and social status. For instance in the degree of importance, English holds an important role in education, technology, politic and economy. The speakers of it feel that it is important to be able to speak and understand English because a wide range of information is provided in English. Beside there is a common believe in countries where English is spoken as a second or foreign language that knowing English makes people clever, to speak English is all we needed, when someone speaks English we think he is educated, when someone speaks English it creates a good impression for him, speaking English helps to get a job, people who speak English have more friends, people would like to be considered as a speaker of English, if they have children they want them to speak English, and they feel sorry for people who cannot speak English. I myself also feel the same ways. Those kinds of feeling lead English become a dominating language on earth. The consequence of this attitude is English as international language will spread widely. English becomes such a need which is required to be fulfilled in today’s life. Everyone has to be able to understand English, both orally and written. While this is happening, on the other parts of the world there are some less powerful languages which are trying to survive or even dead. Regarding to this phenomenon, UNESCO classifies languages as follows: When the number of people speaking a language is actively growing, it is considered healthy. When children are no longer taught a language, it is considered endangered. When a language is spoken by only a handful of elderly people, it is considered moribund. When no one at all speaks a language as a first language, it is considered extinct. It is so sad to know that from thousands of languages on earth; almost half of people of the world speak one of six dominant languages, English, Mandarin Chinese, Hindustani, Spanish, Russian, and Arabic. The other small languages are left behind. It is very important to preserve languages in terms of protecting any cultures. If it not, the world will become monotonous. Even if English language is very influential, we should maintain our identity, our nationality, that we have our own language that we can be proud of. Language will just die if the people will obviously no longer use it, but preserving it is one way of showing to the whole world how united we are as a nation because language is a keystone of culture.

Ethics †Hamburger Essay

Finance is an essential part of Business. It is imperative to be ethical in this sector as it’s the area that handles the money, various ethical issues fall under this sector for example, unlawful conduct (bribery). Health is also a imperative part of business as a business needs to have a sanitary area for employees to work, it’s even more important for McDonalds as they make food. Kitchens & the restaurant need to be sanitary. It’s rather unorthodox that I put Finance and health together, but the combination can bring out an ethical issue which is Bribery. Restaurants Get Health inspections on a regular bases to ensure they are kept to a good standard, it’s not uncommon for a Inspector to be bribed by an owner to give them a good result. Jacksonville October 2011[1] is a perfect example; two men were arrested for receiving bribes. The men were giving good results to poor standard restaurants. These restaurants were named within Jacksonville this means they will receive much less business, they will be lucky to get a few customers. These Restaurants have acted unethically which is part of the reason for the major decline in customers. McDonalds have had one issue of bribery, this was in Hong Kong. The managing director for McDonalds Hong Kong[2] was arrested for accepting bribes. The suppliers of McDonalds Hong Kong were bribing him to ensure McDonalds used them to supply the major fast food restaurant. This was a major hit to McDonalds as their reputation was tarnished, this had an effect on them, and Chinese investors did not want to invest in an unethical company. McDonalds Finance department need to ensure they don’t bribe inspectors or other bodies that have an impact on McDonalds, as that can hurt their reputation by a very large amount. McDonalds finance should also allocate money to ensure stores are sanitary; this will give them no reason to be bribed. McDonalds UK are on the right track as they own the farms that supplies its stores. Ethics: Marketing & Human Resource Many Ethical issues occur in Marketing such as discrimination. The implications this can have are catastrophic. McDonalds being a fast food need to ensure that they don’t discriminate when advertising a new product (promotional burger). If they discriminate then the person subject to discrimination will feel emotionally hurt, which is bad as people around that person will stop going to McDonalds, this will lead to a massive decrease in customers. as they will not want to eat at an unethical restaurant. A prime example of an unethical advert is that of Sony [3] Sony were put under the microscope in recent years as they displayed an unethical advert. The Advert was for the PSP (Play Station Portable) the first issue was the fact that they vandalized New York City in order to create its advert, the images painted on the walls was also discriminating to certain races. Sony was lucky that people never saw this as the sales of their PSP would have been much lower than it was. McDonalds Have a menu just for Children, this means advertising towards them, in doing this they are hooking young children to the temptations of Fast Food. This is an ethical issue as they are increasing the rate of obesity. McDonalds have now made their child menus healthier by giving fruit and veg with each meal. They also advertise the fact that fruit is tasty and healthy. They are trying to get children to eat more fruit. Competitors of McDonalds have no such philosophy, for example KFC advertise family meals, which is good for social backing but, the food they advertise is high in salt, fat and oil. All of which are bad for the body. McDonalds need to ensure that when creating a new meal they don’t discriminate against a race. For example if they make a New Mexican Meal, then they need to make sure they don’t advertise in a way that discriminates against Mexicans and they don’t use any labels within their advert. The HR department helps the marketing department. They tell them various things like, what is considered as discrimination. The HR department must ensure this advert does not discriminate against anyone. HR and marketing also work together when it comes to recruitment, the HR department tells marketing what the criteria for a job is, they must ensure no bias and discrimination is involved within this criteria. The Marketing department will then advertise this to the public. If the advert discriminates against someone then the public will think McDonalds is a poor place to work. Food Production Food production has many Ethical issues especially for McDonalds as they are a Fast Food business. Selling their food means their will be an increase in obesity which is a major ethical issue, as the life expectancy of people will drop. This Issue is perhaps the biggest yet. McDonalds have done well to counter this issue (selling healthier meals) they also warn customers what they are eating. The salt content of the Big Mac [4] is 2. 1g this is 42% of a persons daily allowance. Their Medium Fries has 0. 6g of salt this is 12% of a person’s daily allowance. Therefore a meal will have 2. 6g of salt which is 54% of your Daily Allowance, and this is just one of your daily meals and yet you have taken in 54% of your daily allowance. As you can see the health risks are very bad. McDonalds have tried to make a healthier menu but the fact is people love the taste of their burgers, and reducing the salt content can have a monumental effect on the taste. Another Major debate is the meat used within Beef burgers. In recent times there has been a major controversy about Horse meat [5]. Horse Meat has been found in Beef Burgers at Various stores such as Tesco, Burger king etc†¦ These Companies have made Customers afraid of Beef Burgers as they do not know the true ingredients. This issue is big because Tesco was feeding Horse meat to customers without the customer knowing. To make things worse Tesco and other Supermarkets also have traces of Pork within their Beef Burgers, this is a mega breach of trust as people from a Muslim Household are prohibited from eating Pork. Doing this Tesco and other super markets have affected all types of people. McDonalds major Competitor Burger King has also been selling Beef/Horse Burgers, this has ruined the reputation of Burger King, and it has also made people wary of most Fast food stores, as they are not sure what kind of meat is in their products. The Implications of Fast Food are both good and bad; the good part is that it is fast and convenient. The food itself is also made to be a quality meal, for a small price tag. The bad part of Fast food has already been spoken about, health risks. McDonalds need to create even more variety when it comes to healthy meals, as the burgers are still favourable they need to make healthy meals more competitive. Environmental Implications Global Warming is a huge issue. All people in the world contribute to Global warming, even breathing contributes towards it. Global warming is the melting of the polar icecaps, this raises the sea level which means sea level countries will soon be under water. The destruction of the Ozone layer is another issue, if the ozone layer is destroyed then the suns rays will be at full strength which means ultra violet radiation will increase causing a high increase in skin cancer. Businesses have been warned about this and are expected to reduce their energy consumption; they can do this by finding an alternative power source. McDonalds spends millions on energy and water. But money is not the issue, the environment is seeing a major decline, McDonalds have tried to counter this by finding and alternative energy source for their stores. So far they have only got one which is in America, this store uses geothermal energy to heat the store and light it. McDonalds use a lot of packaging; it was smart of them to switch to recycled packaging as this helped the environment. They should tell their customers how important Recycling is. Recycling [6] is the process of reusing paper, glass etc†¦ It is an essential part of our eco system as it saves trees from being cut down, this means more oxygen in the air, which helps the planet in various ways, such as prolonging our resources, this helps cut down Global Warming. Food Production also contributes to Global warming, as they use machinery to produce it, this increases their carbon footprint, taking the size of McDonalds into account it would be hard to acquire the figure of their carbon foot print, but we can assume that it is a very large amount, McDonalds is doing various things to reduce it (environmental projects). Global warming is also very dangerous now as its melting away the homes of various animals such as Polar Bears, the species is in danger because of this. Companies need to cut down on the use of energy to save these animals, and to prolong the life of the Earth Corporate Implications Corporate implications are related to ethics. There are rules and regulations put into place for businesses to follow. These rules are to ensure companies act ethically. McDonalds is doing a great service to the UK as they provide lots of money to government (through tax) they also promote healthy eating, some say this is ironic as they sell fast food, but they are minimising the effect of the ethical issue that is Fast food. Staff at McDonalds needs to know how to act ethically, McDonalds can train staff to do this. McDonalds have been subject to some ethical issue e. g. Hong Kong director arrested for accepting bribes. McDonalds manages need to ensure they comply by the rules put into place to protect both businesses and customers. They must Ensure their legal patents are taken seriously, what i mean by this is the use of their name and logo. Small businesses sometimes copy the brand image of McDonalds as it helps bring in customers due to the customer thinking the store is part of the renowned restaurant. McDonalds has patented their logo to ensure other businesses and competitors can’t use their logo in a professional manner. They have also patented all their products meaning people can’t use the same recipe to make their products. They’ve also patented the names of each product e. g. Big Mc. In doing this they have ensured people can’t copy their brand. Sources [1] http://jacksonville. com/news/crime/2012-05-01/story/jacksonville-police-arrest-2-state-inspectors-restaurant-bribery-sting [2] http://www. chinacsr. com/en/2007/08/14/1599-mcdonalds-executive-arrested-for-taking-bribes-in-hong-kong/ [3] http://www. ethicsscoreboard. com/list/sony2. html [4] http://www. mcdonalds. co. uk/ukhome/more-food/savers-menu. html [5] http://www. telegraph. co. uk/earth/agriculture/supermarkets/9844352/Horse-meat-scandal-Now-Tesco-and-other-supermarkets-admit-to-pork-traces-in-beef-burgers. html [6] http://www. benefits-of-recycling. com/whyisrecyclingimportant/.

Players view on the NBA Lockout 2011 Research Paper

Players view on the NBA Lockout 2011 - Research Paper Example he players since the partnership loses a lot of money and has given proposition to reduce the player’s salaries by 40% as well as set up a fixed payment for each team (Croslis). The proposition has generated many outcries from the players who have aired out different views on the matter. The players view the lockout as a result of failure of communication between them, and the league officials since most of them were not provided with the copy of the proposal that was regarded as final (Stein). Most players have insisted to vote out the final plan if they had the opportunity to give their opinion on the matter. The players also insisted that the executive director would have prevented the lockout from happening if he had learnt something from the last lockout that occurred between 1998 and 1999 (Stein). The players view the leaders especially Stern as dictators since they have been enforcing certain rules and regulation without consulting the players. Therefore, the lockout comes because of the officials being ignorant of the role that players hold in the league. The players take the lockout as a great obstacle to a new sporting year which most of the diehard fans have anticipated for long since the end of the last sporting year. The players view the lockout as a fa ilure by the officials to come into terms, and most have moved out to join other teams outside the country in an effort to continue earning, but still in waiting for the deadlock to stop. The players feel that they have been exploited in the fact that their salaries will be reduced by about 40% while the league continues to thrive on their success (Croslis). The players still think that the lockout should continue since they are not willing to accept any person to dictate their career, which happens to, be their life and source of livelihood. Their view is that their patterns have turned out to be their enemies, and they cannot surrender to their terms (Stein). They feel that they are not the cause

Public goods Essay Example | Topics and Well Written Essays - 1000 words

Public goods - Essay Example The democrats who urge the government to ensure that there is equality in education for the benefit of the future economy support this strategy (Kaul, 1999, p.23). The provision of education as a public good has resulted to the increment of taxes, since the government has to increase taxes to earn more revenue that finances the public schools. The increment in taxes as the government tries to provide more resources in the education sector is criticized since the quality of education available is depreciating annually. The critics argue that education is a social good or a quasi-public good thus it is not the sole responsibility of the government to provide it (Kaul, 2003, p.17). This essay tries to identify the best way to offer education. It reflects on the negative constriction of offering education as a public good while giving other positive ways of ensuring quality education, lower expenditures or taxes and higher revenue to the government. The major negative effect of education as a public good is that the government expenditure increases and taxes increases since the government uses public finance to either offer strict free education as is the case in U.S. elementary and high school education or when it offers subsidiaries or vouchers to finance education (Kaul, 2003, p.56). This affects all the citizens as huge sums of public finance are allocated for education in the expenses of other important issues that are more important to the society for instance health sector may receive inadequate funds (United States Congressional Serial Set, 2011). The essence that education is not a pure public good proves that consumption of education would not decline even when offered as a private good since the parents know the importance of education and would work harder to ensure their kids achieve education from private schools. The essence of education as a public good faces the same problems as other public good in the sense

How music affect the brain Research Paper Example | Topics and Well Written Essays - 1750 words

How music affect the brain - Research Paper Example The pitch and rhythm of music are primarily the functions of left brain hemisphere, whereas melody and timbre are mostly processed in the right hemisphere of the brain. The processing of meter takes place in both hemispheres of brain. The spatial-temporal tasks are located in the very brain areas which are stimulated by music. Such spatial-temporal tasks include spatial reasoning required to build structures, and physical objects’ 2-D and 3-D manipulation. Music stimulates the brain areas that are related to spatial reasoning. While this effect usually is only 15 minutes long after the end of music (â€Å"How Music Affects†). The spatial reasoning of an individual is markedly increased while listening to music. Brain’s response to music Music constitutes fragile timing violations. Experience suggests the listeners that music is not threatening. The frontal lobes ultimately identify these violations as a source of pleasure. As a result of this expectation, anticip ation is developed that when met, helps develop the reward reaction. A fundamental characteristic feature of music that differentiates it from other stimuli is its ability to conjure up feelings and images which might not necessarily reflect in the memory directly. A certain kind of mystery still remains in the overall phenomena; the factors explaining the thrill of listening to music are integrally linked with synesthesia based theories. The brain of a new born baby has not differentiated its structure into components meant for the identification and appreciation of various senses. It takes time for the brain to develop this differentiation. As the theory suggests, babies perceive the world as â€Å"a large, pulsing combination of colors and sounds and feelings, all melded into one... The "How music affects the brain" essay outlines how the brain understands and processes it. Music constitutes fragile timing violations. Experience suggests the listeners that music is not threatening. The frontal lobes ultimately identify these violations as a source of pleasure. As a result of this expectation, anticipation is developed that when met, helps develop the reward reaction. A fundamental characteristic feature of music that differentiates it from other stimuli is its ability to conjure up feelings and images which might not necessarily reflect in the memory directly. A certain kind of mystery still remains in the overall phenomena; the factors explaining the thrill of listening to music are integrally linked with synesthesia based theories. The brain of a new born baby has not differentiated its structure into components meant for the identification and appreciation of various senses. It takes time for the brain to develop this differentiation. As the theory suggests, babies perceive the world as â€Å"a large, pulsing combination of colors and sounds and feelings, all melded into one experience – ultimate synesthesia† (Mohana). Different areas of the brain become specialized in the different senses with the development of brain over the passage of time. â€Å"After a year of training, the kids who have been in the music training are better able to synchronize to the beat and to remember the beat† (Kraus cited in Wise). Music improves intelligence, learning, cognition, and motor skills.

Proposing a Solution Essay Example | Topics and Well Written Essays - 750 words - 1

Proposing a Solution - Essay Example In this regard, as a resident of Los Angeles, California, the problem that has besieged commuters in this area is the consistent and persistent traffic jams that cause delays in arriving at scheduled destination in time. The essay hereby aims to achieve the following objectives: to define the problem; to find a solution; to defend one’s solution by testing it; and to offer reasons for adopting the proposal in detail. Definition of the Problem Traffic jams in Los Angeles have been manifested to be a perennial head-ache for daily commuters. Local residents, visitors and daily commuters have observed that traffic congestion has been a problem for several years now. One contends that traffic congestion is actually not the problem; it is an effect of something that has not been appropriately addressed. If one were to closely analyze the situation, the real cause of the problem is the greater increase in the number of vehicles commuting the area during peak hours and the lesser amou nt of accessible roads. The number and space of accessible roads apparently become limited during peak hours and could not possible accommodate the excessively large amounts of vehicles plying the area. Alternative Courses of Action Seeing this as a problem of demand and supply, the alternative courses of action are as follows: to address the demand aspect through implementing reforms and policies concerning road or freeway use (through increasing the tolls; parking fees; and penalties for violating traffic rules); and to encourage commuters to share riding in vehicles. Likewise, the local traffic agency could apply number coding schemes to lessen vehicles commuting during peak hours. In addition, to address the supply side, the possibilities of building more roads or alternate routes could be examined. Addressing the demand side means lessening the number of vehicles plying the freeway, especially during peak hours. As suggested, LA traffic enforcers could examine the possibilities of implementing increased prices for tolls, parking fees and penalties for traffic violations; encourage commuters to share riding in vehicles and even implementing a coding scheme where vehicles with plate numbers ending in certain numbers would not ply the freeway once a week. The advantage of this option is that lesser number of vehicles would mean lesser congestion. The disadvantage of this is that commuters could be enraged by limiting or restricting the use of their vehicles. The second alternative, addressing the supply side is to build more roads or alternate routes. The advantage of this option is that more roads would give vehicles greater spaces to travel. The disadvantages are: funds for construction and the space to accommodate more roads. Recommended Course of Action After evaluating the options, one would propose focusing on the demand side through instituting higher prices for tolls, parking fees and penalties for traffic violations to demotivate commuters in using vehicles and to be encouraged to share riding vehicles with others who go the same route. Likewise, applying the number coding scheme is another viable solution to limit the authorized vehicles plying the freeway. By increasing pricing policies, the city would generate more revenues and would enable the most efficient use of roads. As for the supply side, building more